Caroline Knapp

In one of the largest surveys of its kind to date, nearly 30,000 women told researchers at the University of Cincinnati College of Medicine that they'd rather lose weight than attain any other goal, a figure that alone suggests just how complicated the issue of appetite can be for women.

This is the primary female striving? The appetite to lose appetite?

In fact, I suspect the opposite is true: that the primary, underlying striving among many women at the start of the millennium is the appetite for appetite: a longing to feel safe and secure enough to name one's true appetites and worthy and powerful enough to get them satisfied.
― Caroline Knapp, Appetites: Why Women Want