Brilliant Idea Flourishes

“I’ve never seen anyone make something so creative, and that’s why she is successful,” Ms. Martin said. “I don’t want to do 10,000-piece garment runs. I want to do something with more value.”

Ms. Goodall’s store, Little Goodall, now exports to about 30 countries, she said. Her menagerie of children’s animal coats now includes puppies, bunnies, fawns, dinosaurs and teddy bears.

“We ship everywhere. We even ship to China, and that cracks me up,” she said. “We’re sewing coats and shipping them to China. They love the bunny coats.”

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