Monday, January 23, 2023

Interview

The critical mind-set shift is understanding that even minor context shifts are productivity poison. That’s the foundational message. We used to multitask, and then research came out and said you can’t literally multitask. Your brain can’t have your inbox open next to the memo you’re writing while you’re also on the phone. So everyone, in the first decade of the 2000s, said: I turned off my notifications. I do one thing at a time. But what we didn’t realize is that even when you jump over to check the inbox and come right back, it can be just as damaging as multitasking. When you looked at that email inbox for 15 seconds, you initiated a cascade of cognitive changes. So if you have to work on something that’s cognitively demanding, the rule has to be zero context shifts during that period. Treat it like a dentist appointment. You can’t check your email when you’re having a cavity filled. You have to see it that way.  https://www.nytimes.com/interactive/2023/01/23/magazine/cal-newport-interview.html

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