“Nothing is better than seeing the actual things. I want to touch and feel it before I buy it.”
Rather than sectioning the store into faux
rooms, a la IKEA, Wayfair broke up the Wilmette location in the style of
its website, by topic. The first floor houses couches, dining tables,
and office chairs alongside small goods customers can walk out with:
color-coded cushions, candles, and drinkware. Near the entrance is The
Porch, an onsite restaurant selling mezze boards and chipotle chicken
melts alongside coffee, pastries, and brunch. The second floor is
reserved for mattresses, patio necessities, children’s furniture, and
big-ticket purchases, such as refrigerators and ovens. https://www.bostonglobe.com/2024/05/25/business/wayfair-big-box-wilmette-illinois/
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