“If you are trying to be inventive and come up with lots of
interesting new ideas, it's usually the worst thing in the world if
someone comes along and starts being critical. Thus, the power of
brainstorming: no one is allowed to criticize any idea or suggestion
that is offered—no matter how stupid, impractical, or useless it seems.
You can't get the good ones and the fruitful interaction among the odd
ones unless you welcome the terrible ones.”
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