Thrift And Fearlessness

Woo has always been thrifty. During the company’s early days, she’d hunt for cashmere fabric at the Rose Bowl flea market, Badt recalls. Leftover fabric from cutting and sewing that other brands would toss, Woo catalogued and stored, not really knowing what they might be good for. That meant her initial run of hundreds of masks didn’t cost a penny in materials since she had 22 years’ worth of high-quality scrap material saved up.
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