Crazy Kellogg

Dr. Kellogg wanted to keep his cereals sugar-free — he was a Seventh-day Adventist who famously advocated against alcohol, meat, sugar, tobacco and sexual activity. But his brother, Will, insisted on sweetening them, and the two parted ways. Will went on to launch the Kellogg Company, and its enormously popular sweet cereals, which eventually included Froot Loops and Cocoa Krispies.
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My granola has no sugar.