Saturday, June 01, 2024

Damage to his Brand: Odious & Pitiful

Donald Trump’s superpower is his impunity. He can do or say things that would end another politician’s career, marriage, freedom, and so much more. But he emerges always unscathed. It’s the root of his opponents’ revulsion and the anchor of his devotees’ devotion. That’s because Trump, as we’ve noted many times, is about power. And impunity is one of the great expressions of power. When you see Trump and his toadies turning their rage up to 11 you know they can see, if only intuitively, that the most damaging part of Trump’s conviction is the loss of the aura of impunity it represents, the damage to his brand. 

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