Greg McKeown

 “Just because I was invited didn’t seem a good enough reason to attend.

“We can either make our choices deliberately or allow other people’s agendas to control our lives.”

― Greg McKeown, Essentialism

“What if society stopped telling us to buy more stuff and instead allowed us to create more space to breathe and think? What if society encouraged us to reject what has been accurately described as doing things we detest, to buy things we don’t need, with money we don’t have, to impress people we don’t like?”
― Greg McKeown, Essentialism: The Disciplined Pursuit of Less  

“When we forget our ability to choose, we learn to be helpless. Drip by drip we allow our power to be taken away until we end up becoming a function of other people’s choices—or even a function of our own past choices. In turn, we surrender our power to choose. That is the path of the Nonessentialist. The Essentialist doesn’t just recognize the power of choice, he celebrates it. The Essentialist knows that when we surrender our right to choose, we give others not just the power but also the explicit permission to choose for us.”
― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

“Two most personal learnings that have come to me on the long journey of writing this book. The first is the exquisitely important role of my family in my life. At the very, very end, everything else will fade into insignificance by comparison. The second is the pathetically tiny amount of time we have left of our lives. For me this is not a depressing thought but a thrilling one. It removes fear of choosing the wrong thing. It infuses courage into my bones. It challenges me to be even more unreasonably selective about how to use this precious – and precious is perhaps too insipid a word – time.”
― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

When you say yes to something nonessential, you are saying no to something essential. 

Greg McKeown