For starters, don’t use the word “vegan.”

What’s one way to get Americans to eat more fruit and vegetables instead of meat? For starters, don’t use the word “vegan.”

A national experiment comparing food labels found people were less likely to select products described as “vegan” and “plant-based” than those touting health and sustainability benefits, according to a forthcoming study in the peer-reviewed Journal of Environmental Psychology.

https://www.washingtonpost.com/climate-solutions/2023/12/12/vegan-food-label-diet/