Saturday, August 22, 2015

We Smell for a Living

People sometimes would settle for a quick jolt of calm. That was what Symrise, a fragrance company, tried to provide. When the company was building out its new headquarters on Park Avenue in Manhattan, Rhona Stokols, vice president of fine fragrances, pushed to have a sealed, scent-free space created for the noses that design the scents.

“It’s a place to refresh when you smell all day long,” she said. “The nose goes directly to the brain. How do you wipe it clean? You go in there and you calm down. We smell for a living.”

Article

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