CVS Bans Photo Manipulation

Cheers!

My step father was a photo retoucher in the 60's and 70's. I wish he could see this!

Article

CVS Health plans to announce Monday that it will ban photo manipulation in its store-brand makeup marketing and promotional displays amid growing awareness of the harmful nature of touched-up images.

The nation's largest drugstore chain will also require other makeup and beauty brands that sell products in its aisles to commit to a photo-manipulation ban by 2020, or it will place a warning label on the images.

With some 9,600 stores nationwide, CVS is one of the nation's largest sellers of beauty products, giving the company significant influence over makeup marketing.

CVS Pharmacy President Helena Foulkes, who will make the official announcement at the National Retail Federation's convention in New York, said the decision reflects an acknowledgment that "unrealistic body images" are "a significant driver of health issues," especially among women. About 80% of the chain's customers are women.

Another Article from NYT