Personalized Design

“The utility of the most functional object in the world will go to waste if potential users don’t connect with it and can’t see themselves using it,” said Donald Strum, a principal for product and graphic design at Michael Graves Architecture and Design. Graves’s firm has rethought, among many medical devices, walking sticks, so they work better and use interchangeable handles, colors and tips, which let customers personalize them.
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