Portmanteau

https://en.wikipedia.org/wiki/Portmanteau

Business

The business lexicon is replete with newly coined portmanteau words like "permalance" (permanent freelance), "advertainment" (advertising as entertainment), "advertorial" (a blurred distinction between advertising and editorial), "infotainment" (information about entertainment or itself intended to entertain by virtue of its manner of presentation), and "infomercial" (informational commercial).

A company name may also be portmanteau (e.g., Timex is a portmanteau of Time (referring to Time magazine) and Kleenex)[20] as well as a product name (e.g., Renault markets its Twingo, a combination of twist, swing and tango).[21]