“the silver tsunami”

These upscale retirement homes cater to the affluent end of the “the silver tsunami” — the coming wave of aging baby boomers who are still socially and culturally active, and who have become accustomed to a certain quality of life.

David Freshwater, the chairman of Watermark Retirement Communities, said giving seniors three squares and meeting their basic living needs, as many nursing homes have done for the World War II generation, is not going to cut it for more demanding boomers.

“Boomers question things,” Mr. Freshwater said. “They don’t want to be entertained so much as engaged.”

https://www.nytimes.com/2021/11/27/style/growing-old-in-high-style.html