A wise editor once observed that the easiest decision a reader can make is to stop reading. This means that every sentence has to count in grabbing the reader’s attention, starting with the first. Get to the point: Why does your topic matter? Why should it matter today? And why should the reader care what you, of all people, have to say about it?
BRET STEPHENS
Wednesday, October 13, 2021
Bret Stephens
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