People are exposed to many messages that encourage them to believe that a change of weight, scent, hair color (or coverage), car, clothes, or many other aspects will produce a marked improvement in their happiness. Our research suggests a moral, and a warning: Nothing that you focus on will make as much difference as you think.
-Daniel Kahneman, founder of Behavioral Economics
Saturday, August 01, 2015
Many Messages: Daniel Kahneman, founder of Behavioral Economics
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