Monday, July 03, 2017

Adults Learn to Swim

Source: Masters Forum

I’d like to expand my ALTS program. What is the best way to get new clients?

Be the MAYOR!

What I mean by that is you need to really get involved in your local community and make sure they all know you have an ALTS program and where it is. Volunteer to talk about swim safety where adults hang out. Clubs, corporate events, social media, swimming meets (just because kids can swim doesn't mean the parents can), and word of mouth. Check to see what other swim instructors are doing in your area, and make your program better.

Do this for 6-12 months, and they will start coming to you. The key is the more people you can expose your program to, the more likely they will come to you. Continue to change lives with your ALTS program!

I’d like to use my training and experience to help adults in disadvantaged communities learn to swim. How I can get the word out and get people to the pool?

Well, this is challenging but never impossible. You will really need to educate your community on the ALTS program and why it is so important to learn to swim. Making it convenient to them is important because if they are going to school or are working, they may not have much time. Get out and ask individuals to take the lesson -- don't wait for them to come to you -- you get out and find them. This may create a buzz in your area. You can talk to the aquatics director at the pool you teach at and try to create a free ALTS program. This will bring people to the pool, and cities love that.

Your journey may start off slow, but if you stick with it, you may have more people wanting to learn how to swim than you can handle. This is a good problem to have! Good luck and remember swimming saves and changes lives!