All that glitters is not gold

New slogan for RI is ALL THAT and my brain completes the sentence All that glitters is not gold. They paid a lot of money to get it wrong once again. Just like when they named FLEET BANK after an enema. Didn't anybody have the guts to speak up? 

 "All that glitters is not gold" is an aphorism stating that not everything that looks precious or true turns out to be so. While early expressions of the idea are known from at least the 12th–13th century, the current saying is derived from a 16th-century line by William Shakespeare, "All that glisters is not gold".