A Hungarian Village for Rent

MEGYER, Hungary — Kristof Pajer’s plan to transform Hungary’s smallest village into a rural vacation paradise had not been going as well as hoped. Bookings were light. Renovations were slow. Money was scarce.

But then, he hit upon a new scheme: Instead of renting Megyer’s handful of available cottages one by one, why not just offer the entire village?

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“It really started as a joke,” said Barbara Balogh, marketing director for Charming Country Hotels of Hungary, a consortium of 10 small family-run hotels (and one village) that pool advertising efforts. “It is amazing how many people are taking an interest in our funny little village.”

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