Complimentary

 I had an argument with my lifeguard when he said bananas are equal to Reeeses peanut butter cups. No, no, no I said. There's a huge difference between fructose and sucrose, I said. He wasn't backing down.

People believe what they WANT to believe. 

It's just like these complimentary watches that say "you just climbed the equivalent of Mount Everest" when all you did was walk into town to buy a newspaper. We are in such a warped and wiggly world right now.