Professor Tom Nichols

When we use silly and childish expressions, we communicate to others that we are silly and childish, while encouraging ourselves to trivialize important matters. Worse, we accidentally mythologize Trump by being unwilling to say his name, as if he were some sort of metaphysical being, making him into a Balrog or an arch-demon or one of The Old Ones Whose Name Must Not Be Spoken, instead of merely reminding ourselves that he is Donald J. Trump, the vulgar and stupid con artist from Queens, the sad little boy who wants to wreck America because his father didn’t love him enough.

https://www.theatlantic.com/newsletters/archive/2021/12/fight-like-adults/676424/